Stages of Ecommerce interest

4 Components Of Ecommerce SEO

The 4 Components Of Ecommerce SEO

Did you know that without a consistent amount of search traffic coming to your store, your business isn’t going to last long?

Here’s the thing. If you have limited search engine traffic, you’re going to have very little visitors which can mean little to no sales.

You need to get potential buyers to go to your ecommerce store if you want to stay in business. It takes a lot of work to drive traffic to your site and stand out on Google. But it is the path to making the most profit. 

To help you get started, I’ll go through the 4 components of ecommerce SEO so you can learn how to grow your website’s traffic and revenues.

Let’s go!

SEO Audits 

While it’s tempting to jump straight into SEO strategies, you need to take care of your SEO foundations first. Auditing your site can help you identify any existing on-site problems that may be hurting your SEO ranks.

Most Common Site Problems

Common SEO problems include having:

  • Indexing issues (difficult for Google to crawl the site)
  • Duplicate content
  • Limited content
  • Technical issues (e.g. cannibalization or poor site structure)

If you want to find out whether your ecommerce store has any of these common problems, you can run your website through an SEO auditing tool.


SEO Auditing Tool

Screaming Frog SEO Spider is a highly recommended option that allows you to audit both technical and onsite SEO. Best of all, there’s a free plan that allows you to crawl 500 URLs for free.

Screaming frog SEO spider Ecommerce SEO

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Keyword Research 

Keywords are a vital component of ecommerce on-page SEO because they’re responsible for bringing qualified organic search traffic to your site. Below are 4 factors to take into account when it comes to selecting the right keywords. 


4 Elements Your Keywords Must Have

  • Search Volume

If no one searches for your keyword, you won’t make any sales. You should always go for keywords with a decent level of search volume traffic. To determine what volume you need to be aiming for, you need to take a look at other high-traffic keywords.

  • Intent

Your goal should be to attract prospects at the purchasing phase of the sales funnel. 

Stages of Ecommerce interest

While there are fewer people at the bottom of the funnel, these prospects have a higher conversion rate because they’re more ready to buy. Since these prospects are looking for the best place to buy, they often use keywords like discount, deal, buy now, or free shipping.

  • Relevance

You also need to make sure your keywords are relevant to your store’s offering. The more relevant the words, the higher your conversion rates. If you don’t know whether the word is relevant, look at the pages in the top 10 organic positions for that keyword. If they’re similar to yours, there’s a good chance the word is relevant to your store.

  • Competition

You should also select keywords you can realistically rank for. I recommend going for longer tail, lower competition search terms first.

Long Tail keywords - Ecommerce SEO

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Keyword Research Tools

The best tools to help you with keyword research are Ahrefs, SEMRush, or Matthew Woodwards free keyword research template tool. Ahrefs and SEMRush are both all-in-one SEO tools that have a keyword research feature, while Matthew Woodwards research template can help you analyze and steal your competitors’ best keywords.

On-Page SEO 

Optimizing your ecommerce site’s on-page SEO is a bit different from optimizing a traditional site. Below I’ll show you how to carry out ecommerce SEO effectively.

Ecommerce On-Page SEO Checklist

Here’s a quick checklist of all the factors you need to optimize on an ecommerce website:

  • Title Tags: Include a target keyword in the title tag.
  • Meta Descriptions: Add additional keywords in the description.
  • Headings and Subheadings: Use the product name as the heading to avoid cannibalization issues. 
  • Images: Optimize filenames and add relevant alt-tags. Reduce the image size for faster load times.
  • Schema Data: Integrate microdata and rich snippets
  • Internal Links: Add internal links via product recommendations.

Ecommerce SEO - Google Ads listings


Link Building 

Here, the more quality links you have, the more you can boost your SEO ranks. Below are 2 strategies to get you started.

Infographic Creation and Distribution

Infographics tend to attract links and will continue gaining backlinks the more people share it. 

Infographic Ecommerce SEO

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You’ll need to:

  1. Design an infographic around your niche
  2. Post the infographic on you site
  3. Reach out to sites that write about your infographic’s topic

If you need help to get started, you can find a designer on Upwork or Fiverr. You can also use Canva to design it yourself.

Get Listed On Resource Pages

Many websites have a resources page where they list different tools and guides that are useful to their target audience.

To get listed:

  1. Find resources pages in your niche
  2. Reach out to them asking for a link

It’s best to offer useful evergreen content in exchange for a backlink. 

If you’re interested in more backlinking strategies, read Mathew Woodwards Ultimate Guide to ecommerce SEO.


If you want to drive potential buyers to your site, start investing in your ecommerce SEO.

But before starting anything else…make sure you carry out a full website audit.

Build a solid SEO foundation first or else you’ll be wasting a lot of time and money, optimizing your site with limited results.

What are you waiting for?

Audit your site today!


Author bio and useful links:

Matthew Woodward is an internet marketing and SEO expert who has published hundreds of free tutorials and case studies that help anyone with an online business. His obsession is SEO and he spends his time experimenting and testing the ever changing SEO boundaries.

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