Website Design Pricing for SME's in Ireland

Website Cost is one of the most frequently asked but tricky to answer questions in the world of web design and digital marketing.

Many factors determine the website cost but learn what to expect from our rough guidelines below.

Options that impact Website Cost

The Right Amount To Spend?​

It will of course, depend on the size and nature of your business, as well as the sophistication of the website itself in terms of the technical elements needed. It also depends on how the website is positioned in terms of your overall marketing strategy. 

We know from our Digital Health Index Q4 2017 that half of all Irish SMEs acknowledge the benefits of an online presence. In fact, 66% now have a website compared to 62% in October 2016. The gap is certainly decreasing with only 19% stating that they are not present online.

The 19% have no website or social media presence and therefore no way of engaging with Ireland’s e-commerce market, which is forecast to grow to €14 billion by 2021, according to Virgin Media Digital Insights Report 2016.

Why is this so? Most say that there is simply ‘no need’ in their industry while others complain of a lack of expertise, finance or time.

We’re here to help fill that gap, to provide relevant and up to date information for businesses that want to get online.

Keep reading to find out how to get started with your new website.

WebSite Design Pricing - What business type are you?

To give you an idea of how much you should budget, we have included a number of different business profiles and rough costs for those websites.

Website Cost for Start-up

This business is just starting out and cost is a significant factor. At this stage, the company has minimal to no turnover and is unsure of market potential of the business.

We would recommend that you set up business pages on social media and promote your business through there combined with a small website.  A small DIY website using a website builder package is the cheapest way forward. This allows the business start-up to test the market without a significant investment in a professional website.

Requirements include: 5-10 page website, images, video, contact form, social media integration, domain name, professional email with domain, google analytics, and technical knowledge/ability

These can start from approx. €8 a month and can often include domain costs and hosting.  

Website Cost for Micro Business

The business has a target audience within the immediate locality and wants a website with details about opening hours and location, the ability for clients to make appointments online and view previous work.

It’s essential that they have a strong online presence and appear in Google searches for their products or services.  

The website will need regular updates on new products or services to ensure it has up to date content to provide its high Google Ranking. The actual design of the website should suit the business needs for up to 3 years.

Requirements: 5-10 page website, images, video, image carousel, appointment booking, mobile responsive, Google map, Google My Business, Social Media Integration and SEO.

A budget of €1,500-€4k should suffice in terms of creating a modern, responsive and fit-for-purpose website.

Website Cost for Small Business

In order to attract new clients, and grow their customer base, you need to ramp up the marketing strategy to include the new website, online promotion and potentially, paid-for search marketing on Google to promote the website in search rankings.

Social media will also be critical, especially on LinkedIn if they are dealing with Business to Business clients.

Requirements include: 5-10 page content, product listing, advanced search, mobile responsive, booking engine, payment system (i.e. Paypal/Stripe), SEO, Blog, Content Creation, and Photographer

Make sure to check to see if your business could qualify for the Online Trading Voucher scheme which could reduce the cost of your website by 50% up to €2,500

A budget of €4-€8k should suffice to create a fully responsive, robust, reliable website

Website Cost for Medium Business

This business has an existing outdated website that is no longer fit for purpose. They are successful in their business and need the site to reflect this while also giving clients the opportunity to buy online.

Requirements include 5-10 page content, product listing, mobile responsive, Online Shop (eCommerce), Payment system, High-Quality images, video content, advanced search, Social media integration, SEO, Content Creation, Website Security and Photographer.

Make sure to check to see if your business could qualify for the Online Trading Voucher scheme which could reduce the cost of your website by 50% up to €2,500

A budget of €5-€12k will be needed so that the website is fully responsive, enabled for e-commerce and displays high quality imagery and graphics in keeping with the brand

Reach your business goals with a new website

How To Get Started

There are many essential steps involved in preparing to develop a new website for your business, from drawing up the brief to looking for quotes from web developers.

Do your Needs Analysis & Brief

The first thing to do when creating the brief for your website is to carry out a Needs Analysis. This is a detailed breakdown of what you need for the website, taking into account the unique needs of your business. It will form the basis for your brief and will ensure there is no room for misinterpretation by the web developer.

You should aim to include the following within this document: 

  • Your Business – Brief overview of the business such as length of time in business, products/services offered, staff numbers, etc.
  • Your Audience – Description of your target audiences and geographic markets
  • Your Objective – Outline business objective(s) that the site can help meet
  • Your Brand Vision – Detail the logos, images and visuals you will supply these or requirements for the Website Designer to provide
  • Design and content – List of the number of pages and type of content needed. Will you provide the content yourself or will you need the developer to source this work?
  • Technical – Functionality and technological requirements such as eCommerce PayPal/Stripe integration, social media integration, content management, log-in requirements, etc.
  • Support – Level of follow-up support needed.

Do your research

  1. Tap your network for names of agencies or developers and check out their reviews online – a good place to start is the top web design companies.
  2. List competitor websites or look for other websites that you like the style – It is always useful to have some examples of styles or approaches that you would like for your site
  3. Read up on latest consumer trends when it comes to online usage. For example, in Ireland, smartphones have taken over as the device of choice for accessing e-commerce sites, generating 52% of traffic, while desktops accounted for 36% and 12% from tablets**. This will be important to the layout and style of the website.

Have a budget in mind

This will allow you to focus your search efforts, and narrow down quotes received based on price. Select 2-3 web developers and send them the same brief to get comparable quotes. The reason many SMEs can get wildly varying quotes is that they don’t ask all companies for exactly the same thing.

Consider the maintenance and upkeep of the website. Do you have the necessary skills in-house to maintain the website? Is the Content Management System easy to navigate? Are you happy that you can troubleshoot any technical issues if they arise? If not, it may be worth looking at some form of support contract as part of the overall project.

What our Clients Say

Web Clare - SEO & Web Design
4.9
Based on 17 reviews
powered by Google
Susan Keane
Susan Keane
07:13 28 May 20
Niamh demonstrates professionalism and responsiveness in all my dealings with her, and of particular importance to me as an SME I find the backup support that is available after the site build excellent :)
Valerie Kelly
Valerie Kelly
04:30 31 Jan 20
Web Clare were brilliant to deal with. They responded immediately to all our queries. I would definitely recommend Web Clare.
Rahoo Admin
Rahoo Admin
13:50 18 Nov 19
Rahoo worked with Niamh from Web Clare on SEO and web design for our new website. We wanted something fresh and modern that was easy to use and visually appealing - we think Niamh did a great job and putting all our requests together! Niamh is especially passionate about SEO and ensuring websites... will perform for businesses in terms of ranking - again we have been so pleased with the outcomes here. The services Niamh has provided will make a huge difference to our business. Thank you so much!read more
Ashraf Haydar
Ashraf Haydar
16:25 08 Nov 19
We found our website was not getting the traffic needed. We felt we were missing out on sales due to bad or no Seo. We got Web Clare on board and our ranking improved hugely. We now rank in the top 2 for all keywords we use as a business. We would have no problem recommending them to anyone in need... of Seo work on there website. Accountancy Softwareread more
Hybrid Technology Partners
Hybrid Technology Partners
13:24 29 Oct 19
We've worked with Niamh over the last three months and have seen instant results on our SEO. It's great to work with a supplier who is practical and deliver on what they say. Highly recommend Web Clare.
Claire Boland
Claire Boland
08:20 12 Sep 19
Very good service from Web Clare. Web Clare updated our website and provided inhouse training and support. We were very happy with the service provided and Niamh is extremely helpful and efficient. We would highly recommend Web Clare. Claire Boland, Legal Executive, Carmody and Company Solicitors,... Peach House, Shannon, Co. Clareread more
shane flanagan
shane flanagan
12:06 25 Mar 19
Web Clare were just excellent to deal with from start to finish. I had a new website created for my business and I am delighted with the finished page. I'd happily recommend Web Clare to others, and if you want a professional looking page for your business, this is the place to go. Rainbow... Cleaning Services, Ennisread more
miss cuticle
miss cuticle
21:17 02 Jul 18
Niamh in Webclare is so great to deal with. She is the only website designer that actually asked me to meet with her, she went through everything I needed thoroughly before coming up with a seriously competitive quote. She has designed a fantastic looking website for my new business and also helped... train me to update the site myself. I cant recommend her enough. I am extremely pleased...read more
Joe mc closkey
Joe mc closkey
15:33 11 Dec 17
My company Atlantic Way Chauffeur Services use Web Clare as our website management service. Originally employed for web design we have contracted Web Clare on an ongoing basis to manage all maintenance / activities of the website. Niamh at Web Clare does all software updates, hosting activities and... web page updates / changes. When I engaged Niamh the bonus I didn't count on was that Niamh is also a marketing expert and regularly adds any tourism news or videos to the website and facebook getting our site higher up the SEO ladder. I would highly recommend Web Clare for a very complete package. Joeread more
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Web Clare

Address: Unit 12, Beech Park House, Smithstown, Shannon, Co. Clare, V14 YR20
Email: [email protected]
Phone: +353 61 748 004
Website: WebClare.com